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Privacy Policy

Last Updated: 2026

This Privacy Policy explains how Edinburgh Horror Tours ("we," "us," "our," or "Company") collects, uses, and protects your personal information when you visit our website at edinburghhorrortours.co.uk. We are an affiliate website promoting Qbet casino and related gambling services.

Information We Collect

We collect the following types of information from visitors:

Personal Data: Your name, email address, and contact details when you voluntarily submit forms or sign up for newsletters.
Technical Data: Your IP address, browser type, device type, and operating system.
Cookies: We use cookies to track your browsing activity and improve your experience (see Cookie Policy below).
Usage Data: Pages visited, time spent on site, links clicked, and referral sources.

How We Use Information

We use collected information for the following purposes:

Conducting analytics and tracking affiliate performance with partner casinos, including Qbet.
Measuring campaign effectiveness and user engagement.
Improving website functionality, content, and user experience.
Sending promotional emails and updates (with your consent).
Complying with legal and regulatory obligations.

Cookie Policy

Our website uses the following types of cookies:

Essential Cookies: Required for site functionality and security.
Analytics Cookies: Track user behaviour to improve site performance.
Affiliate Tracking Cookies: Monitor referrals to partner casinos for commission purposes.
Marketing Cookies: Enable targeted advertising and retargeting campaigns.

You can control or disable cookies through your browser settings. However, disabling cookies may affect site functionality. For more information, visit www.aboutcookies.org.

Third-Party Links

Our website contains links to third-party casinos (including Qbet) and affiliate partners. We are not responsible for the privacy practices, terms, or content of external websites. We encourage you to review their privacy policies before providing personal information or engaging in gambling activities. Gambling operators are regulated independently and maintain their own data protection practices.

Your Rights

Under UK and EU data protection law (UK GDPR), you have the following rights:

Right of Access: Request a copy of your personal data.
Right to Rectification: Correct inaccurate or incomplete data.
Right to Erasure: Request deletion of your data (subject to legal obligations).
Right to Restrict Processing: Limit how we use your information.
Right to Data Portability: Receive your data in a structured, portable format.
Right to Object: Opt out of marketing communications and affiliate tracking.
Right to Lodge a Complaint: Contact the UK Information Commissioner's Office (ICO) if you believe your rights have been violated.

If you are a US resident, you may have additional rights under the California Consumer Privacy Act (CCPA).

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Typically:

Email subscriber data is retained until you unsubscribe.
Analytics and cookie data is retained for up to 24 months.
Affiliate tracking data is retained as required by partner agreements (usually 90 days).

You may request data deletion at any time by contacting us (see Contact Us below).

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a privacy concern, please contact us:

Email: privacy@edinburghhorrortours.co.uk
Website: edinburghhorrortours.co.uk

We aim to respond to all privacy requests within 30 days of receipt. If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO).